Privacy Policy

This Privacy Policy and the Purchase Terms and Conditions of Use govern the relationship between you and Phoon Huat Pte Ltd (PHPL). Please read this Privacy Policy and the Purchase Terms and Conditions of Use carefully as you are deemed to have read understood agreed and accepted this Privacy Policy and the Purchase Terms and Conditions of Use when you access this e-commerce website, whether you place an order or not. 

PHPL reserves the right to vary or amend the Privacy Policy and the Purchase Terms and Conditions of Use at any time by posting the amended policy and/or terms and conditions on this e-commerce Portal. Thereafter, when you access this e-commerce Portal, whether you place an order or not, the amended Privacy Policy and Purchase Terms and Conditions of Use shall apply.

The definitions set out in the Purchase Terms and Conditions of Use shall apply herein mutatis mutandis. Online Shop Privacy Policy

At PHPL, your privacy is important to us.

Collection and Usage of Private Data

When you register and maintain an Account with PHPL for purposes of on-line purchases at this e-commerce Portal, you consent and authorize PHPL to retain, use and disclose to third parties your personal information for the purposes of administering and maintaining your Account including but not limited to:

• Recording, monitoring and processing your Orders;

• Planning, monitoring and scheduling routes for deliveries;

• For all forms of communications, such as to confirm and update the status of your Orders and deliveries, and responding to your queries and requests;

• Updating you of PHPL’s promotions, offers, surveys, events, products and services;

• Conducting marketing research and statistical analysis;

• Assessing your credit worthiness;

• Protecting this e-commerce Portal against possible error, fraud and other criminal activity;

• Complying with law and regulations, acceding to requests from law enforcement and regulatory officials, or by orders of Court;

• Verifying and executing all financial transactions in relation to payments made for online purchases from this e-commerce Portal;

• Investigating or responding to feedback, request, claims or complaints received;

• Conducting research or performing statistical analysis of your purchasing behavior and interest to enable PHPL to better serve you;

• Enforcing any legal proceedings that PHPL may have against you.

Confidentiality of Personal Data

Personal data provided to PHPL by you at this e-commerce Portal will be kept confidential and will only be disclosed for the purposes stated in this Privacy Policy. You acknowledge and consent to PHPL disclosing personal data to its employees and third parties contracted by PHPL to perform tasks relating to the provision of the Products and services to you at e-commerce Portal. All such third parties, if any, are required by PHPL to use the personal data strictly to provide the Products and services, and are required to maintain the confidentiality of the personal data.

Any questions, comments, suggestions or information (other than personal data) sent or posted to this e-commerce Portal by you will be deemed voluntarily provided to PHPL on a non-confidential and non-proprietary basis. PHPL may use, reproduce, disclose, transmit, publish, broadcast or post elsewhere such information in connection with the development, manufacture and marketing of the Products and services.

PHPL’s Privacy Policy applies only to personal data collected via this e-commerce Portal. PHPL is not responsible for the privacy practices or policies of other websites accessible via this e-commerce Portal. By activating a link (eg, by clicking on the banner of an advertiser or pop-out by other third parties), you leave this e-commerce Portal and PHPL does not have control over any personal data or any other information you give to any other person or entity. 

Information Collected by “Cookies”

This e-commerce Portal may pass a “cookie” (a string of information that is sent by a website to reside in your computer’s hard drive and/or temporarily in your computer’s memory). The purpose of a cookie is to tell the web server that you have returned to a particular page, to retain log-in information or to remember preferences and enhance your experience on this e-commerce Portal. PHPL may allow third parties to set cookies through this e-commerce Portal in order to help PHPL manage and analyze the performance of this e-commerce Portal. You may set your browser to decline cookies. If you do so, you may not be able to fully experience some interactive features of this e-commerce Portal.

Collection of Computer Data

This e-commerce Portal may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, safer and personalized experience when you use the services and/or access this e-commerce Portal. When you visit this e-commerce Portal, PHPL’s servers will automatically record information that your browser sends whenever you visit a website. This data may include: 

• Your computer’s IP address;

• Browser type;

• The Webpage you were visiting before you came to this e-commerce Portal;

• The pages within this e-commerce Portal which you visit;

• The time spent on those pages, items and information searched on this e-commerce Portal, access times and dates, and other statistics.

• This information is collected for analysis and evaluation in order to help PHPL improve its e-commerce Portal, and the Products and services it provides and you consent to the same.

Personal Data Security

Personal data collected by PHPL will be securely stored and disposed when no longer required by PHPL for business or legal purposes.

You agree that your personal information may be retained by PHPL even after your Account is terminated and that PHPL may continue to contact you with marketing information until you notify PHPL otherwise.

Changes to's Privacy Policy

PHPL regularly reviews the adequacy of its Privacy Policy. PHPL reserves the right to modify and change the Privacy Policy at any time. Any changes to this policy will be published on this e-commerce Portal.

Contact Us

If you wish to withdraw your consent to PHPL’s use of your personal information, request to access or correct your personal information, have any queries, comments or concerns, or require any help on technical or cookie-related matters, kindly contact PHPL or its designated Data Protection Officer at